ABQ BIOPARK

Client: City of Albuquerque, Cultural Services Department

The official app for the ABQ BioPark: view maps, hours, prices and find events for the City of Albuquerque Aquarium, Botanic Gardens, Tingley Beach and Zoo. Opt into notices for the latest updates and ticket giveaways.

Customer Problem

The cultural services department wanted to provide easier access to information for visitors of popular city-owned venues including the local zoo, aquarium and botanic gardens as well as interactive displays which could enhance the visitor experience. 

CityLife Solution

The ABQ BioPark mobile app provides easily accessed information and interactive content for visitors within the park through strategically deployed beacons which communicate directly with the BioPark app, providing relevant information such as the next upcoming feeding times for visitors entering the zoo, so that they can easily make decisions to view animals during more active times. Beacon-enabled kiosks deliver enhanced detailed information about animals or displays for visitors nearby.

Features

Maps: geolocated, interactive maps help visitors easily find specific displays, restrooms and restaurants within the park. 

 

Beacons: blue-tooth enabled interactivity with beacons deployed in the park for real-time information delivered to visitors

 

Push Notifications: users opt in to receive notices on upcoming events, ticket giveaways, closures or other park-related information. 

 

Info: General venue information including website, ticketing, social media, etc.

 

Photo Contest: users can submit photos via the mobile app for prizes and free event tickets

 

Sponsorships and Local Deals: sponsorship advertising and mobile coupons from local businesses