ABQ FIESTA

Client: Albuquerque Journal

The Albuquerque Journal's guide for the Albuquerque International Balloon Fiesta offers everything you need to know on how to get there, what to do while you're there, and what to do when you leave. Find out what to expect on the field each day, how to manage parking and where to find your favorite balloon on the field. Discover the best places to go and get the best deals when you're not on the field by searching through our restaurants, shopping venues and more.

 

Customer Problem

The Albuquerque International Balloon Fiesta is the largest event held in the state of New Mexico, bringing over 550 ballooning teams together for ten days for exciting competitions and public events. With almost one million visitors from 17 countries, the need to deliver breaking news and pertinent information about traffic conditions, alternative transit options, and weather, which directly affects whether each hot air balloon event is cancelled, is vital. 

CityLife Solution

Developed through a public/private partnership, the ABQ Fiesta mobile app includes city-managed apps such as transit and cultural events in addition to breaking information delivered by a news agency whose staff are curating ongoing information from team members on site as well as in the news room, making it possible for this civic event mobile app to become a highly trusted source of official, breaking news for locals and visitors. Additional features are planned to provide users with enhanced traffic reporting and real-time route planning to better manage traffic during the event. 

Features

Push Notifications: users opt in to receive notices on traffic, event status, weather updates and news updates about the event. 

 

Info: General event information including website, ticketing, balloons, etc. 

 

Getting There: geolocated map with instructions for visitors on where to park, costs, etc., information on alternative transportation and bicycling, and traffic updates.

 

Photo Contest: users can view submitted photos and upload their own via the mobile app

 

Sponsorships and Local Deals: sponsorship advertising and mobile coupons from local businesses